The importance of NEW YEAR goal setting

Setting Personal and Company Goals for the New Year

The start of a new year is always an exciting time – it’s filled with fresh opportunities, renewed motivation, and a sense of possibility. Whether you’re a business owner or simply looking to improve yourself personally, goal setting is crucial in order to achieve success and growth.

The Importance of Goal Setting

Goal setting is not only an effective method of measuring progress, but also a means to keep you focused, increase your motivation, and develop your self-confidence. Particularly in the New Year, setting goals allows you to start afresh, with clear targets and a strategic plan for achieving them. For businesses, this period is an opportunity to assess past performance, identify areas for improvement, and align the team with the company’s vision. On a personal level, New Year’s goals can initiate self-improvement, driving personal growth and development by encouraging new habits and skills. Therefore, the new year becomes a powerful symbol of change and progress, making it an ideal time for setting both personal and professional goals.

Setting Personal Goals for the New Year

When setting personal goals, it’s important to be clear and specific about what you want to achieve. Vague or general goals can make it difficult to measure progress and stay motivated. Instead, focus on creating SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of setting a goal to “exercise more,” a SMART goal would be “to exercise three times a week for 30 minutes each time, starting from January and continuing throughout the year.” This type of goal is specific in terms of frequency and duration, measurable by tracking the number of weekly workouts, achievable with proper planning and commitment, relevant to improving health and fitness, and Time-bound with a specific start and end date. By setting SMART goals, you can effectively track your progress and achieve a sense of accomplishment as you work towards them

Setting Company Goals for the New Year

Similar to personal goals, setting company goals should also follow the SMART framework. However, it’s important to involve all team members in this process, as their input and buy-in are crucial for achieving these goals. Start by reviewing the company’s performance in the previous year and identifying areas that need improvement. Then, involve your team in setting specific, measurable targets to work towards in the new year. This not only gives everyone a clear direction but also promotes teamwork and accountability within the organisation. Additionally, celebrating successes as a team will help boost morale and motivate employees to continue striving towards these goals


Setting personal and company goals for the new year is an essential step in achieving growth and success. By using the SMART framework, you can create specific, measurable, achievable, relevant, and time-bound goals that will keep you focused and motivated throughout the year. So take some time to reflect on your past achievements and areas for improvement, and set some goals for the new year – you’ll be surprised at what you can accomplish! Remember, it’s never too late to start working towards a better version of yourself or your business. Here’s to a successful and goal-driven new year! 


Shaw Daniels Solutions (SDS) is backed by well-known industry experts, dedicated to making a real difference to the recruitment and staffing industry.


Pure Offices
Ferneberga House
Alexandra Road
Hampshire, GU14 6DQ

Contact Us

01276 300700