We’re excited to announce that SDS is kicking off a new season of Associate Partnership with Crystal Palace Football Club for the 2025/26 campaign, in collaboration with sports rights specialist Eleven Sports Media, building on a successful partnership in previous seasons,—aligning our brand with a club that shares our values of resilience, growth, and community connection.
Strengthening Visibility at Selhurst Park
As an Associate Partner, SDS will once again be prominently featured at Selhurst Park, with branding displayed on both pitch-facing and crowd-facing LED boards. This high-visibility placement ensures strong engagement with thousands of supporters on matchdays, enhancing brand presence in a dynamic, energetic setting.
In addition, SDS will appear on StadiumTV and StatTV—Eleven Sports Media’s award-winning fan engagement platforms. These channels are broadcast across the stadium’s concourses and hospitality areas, delivering live match content, real-time stats, and partner messaging to keep SDS top of mind throughout the entire matchday experience.
Why We Partnered with Crystal Palace Football Club
Our CEO and Founder, Daniel Weeks, grew up just around the corner from Selhurst Park. A lifelong fan, Daniel shared:
“I Joined the CP partnership as it resonated with me in so many ways. I lived in the local area for a number of a year’s growing up, watching Crystal Palace week in week out as a kid, coupled with this, my son now supports the club, and most of my family. I also see the amount of local support Crystal Palace give to the community and what it means to the people of South London. This is where I saw an opportunity to maybe give back but also where the morals of Crystal Palace fell in line with mine, given the amount of charity work SDS are involved with. Secondly from a branding perspective, as a business we were on a big drive this time last year when the Partnership was presented to us, and it coincided with what we were looking to achieve over the next few years in terms of our own company/brand awareness. Where is better than on the big stage, week in week out reaching thousands of viewers? The Partnership is something we knew would strike up conversations and open doors for many potential clients across the EU given their passion for football.
SDS is deeply invested in giving back, and Crystal Palace’s commitment to social impact made this partnership a natural fit. It’s a partnership that’s personal as much as it is professional.”
From a business perspective, the collaboration helps enhance SDS’s brand visibility across the UK and Europe. With Crystal Palace’s global audience and platform, we’re opening new doors and striking meaningful conversations with prospective clients — especially those who share our love for the game.
A Culture of Growth and Giving Back
At SDS, we believe success is built from the inside out. That’s why we continue to invest in our people. We’re always on the lookout for ambitious individuals interested in a career in recruitment. With our training and mentorship programs, we help grow careers from the ground up.
We’re also deeply committed to social responsibility. Recent initiatives include:
- Volunteering and food collections with The Trussell Trust and local churches
- Supporting Project Planet to combat global plastic pollution
- Raising nearly £2,500 (and counting!) for Children with Cancer UK through a10K Tough Mudder challenge in South London
We’re not just building careers — we’re building communities.
Continuing the Journey
As we embark on a new season with Crystal Palace FC, our commitment goes beyond brand visibility—it’s about reinforcing our partnership with a club and community that align with our core values.
We’re excited to build on past successes, foster stronger ties with fellow Associate Partners, and continue our shared growth—both on and off the pitch.
